西安市农民旅游市场定位及开发研究

A Study on the Tourism Marketing Orientation and Development of Rural Area in Xi'an City

近年来随着农村居民收入的增长、农闲时间的增加以及消费观念的转变,农民旅游市场已经起步.采用问卷调查及访谈法,对西安市农民旅游消费特点进行分析,在此基础上对西安市农民旅游市场进行科学定位,并提出了农民旅游市场的开发策略.

With the increase of rural residents＇ income and their leisure time in recent years, as well as the transform of consumption concepts, the tourism market of rural area has taken shape. By means of investigation and interview, the paper analyzes the characteristic of rural tourist consumption in Xi＇ an, on the basis of which a scientific orientation of rural resident tourism market is made. It also puts forward some strategies for the development of rural tourism market.