陕西旅游企业网络营销现状及问题探讨

An Analysis of Online Marketing of Tourism Enterprises in Shaanxi Province Based on Websites

旅游企业依托互联网站开展市场营销是其快速发展的重要途径。目前,陕西基于Web网站的旅游网络营销发展缓慢,具有独立域名网站的旅游企业数量少,开展网络营销没有充分发挥旅游网络营销的优势。陕西旅游企业网络营销应以个性化产品策略、差异化价格策略、短宽化渠道策略、信息服务促销策略为核心。

Tourism enterprises relying on websites to carry out marketing is an important way of its rapid development. At present, Shaanxi, the tourism-based Web site Marketing develops slowly. Because tourism enterprises with independent websites has a small number ,online marketing network marketing does take advantages of tourism, shaanxi tourism enterprise online marketing strategy should lay stress on product strategy ,differentiation price strategy, short width place strategy, information service center for promotion strategy.