甘肃省国内旅游客源市场分析

Study on domestic tourist market in Gansu Province

在论述旅游客源市场的内涵和客源市场分析有关理论的基础上,从时间特征、空间特征、旅游目的类型和人口特征4个方面对甘肃省国内客源市场进行了初步研究.结果表明,国内客流主要流向兰州、天水、酒泉和陇南,大多来自本省、临近省区和发达省区;客源市场淡旺季明显,旅游产品处于基础层次;以23～55岁游客为主,大部分具有本科以上学历,多为干部和学生;交通、食宿费用占旅游消费的主要部分.

The article first discusses the content and relevant theory of tourist market,and then make a preliminary study to Gansu domestic tourist market from the fields of the time characteristics,spatial characteristics,demographic characteristics and tourism destination type.The main flow of domestic tourists come to Lanzhou,Tianshui,Jiuquan,Longnan,and mainly they come from Gansu,meighboring provinces and well-developed provinces;source market peak seasons is obvious.Tourism products are in the basic level;23～55 year old visitors are principal part.Transportation,board and lodging are the major parts of tourism consumption.