试论医院无形文化管理的本质

On the Nature of the Management of Hospital Invisible Culture

医院文化管理是医院管理的一个重要方面,由于各个医院具有各自的个性文化特征,受其影响,服务理念、服务表现有所不同,由此形成区别其它医院的精神文化。医院文化是医院品牌服务的精神支柱,良好的医院文化氛围将是创建医院品牌服务的最为重要和持久的保障。培育医院文化首先要注重医院精神的塑造,医院精神是医院员工价值取向、文化状态、群体意识和行为准则的集中体现。加强医德医风建设和和谐医患关系的构建是医院文化建设的重要任务,也是新形势对医务人员提出的新要求。增强医院核心竞争力,必须形成创新的医院文化。

The hospital culture management is an important aspect of hospital management. The service concept and performance are different in each hospital because each hospital has its own cultural characteristics, resulting in different hospital cultures. Hospital culture is the spiritual pillar of the hospital brand. A good cultural atmosphere in the hospital will be the most important and lasting protection on the creation of hospital brand services. The key of nurturing hospital culture is to shape the hospital spirit. Hospital spirit is hospital staff＇s concentrated expression of value orientation, culture status, group consciousness and the behavioral code. So it is an important task of hospital culture construction to strengthen medical ethics and build a harmonious physician - patient relationship. And this is also the new requirements for medical staff. To enhance hospital＇s core competitiveness calls to develop innovative hospital culture.