论金融危机对我国会奖旅游的影响及其应对策略

The impact of global financial crisis on business and incentive tourism in China and the countermeasures

金融危机以及由此而导致的经济危机,给依赖于经济而发展起来的会奖旅游业带来了相当大的消极影响。会议旅游、展览旅游和奖励旅游应对金融危机的具体策略,应立足于四个基点:一是在总体策略上扩大内需,抓住新的增长点;二是把会议旅游做得更加务实,并开阔经营视角;三是展览业必须借助政府的资金投资扶植,发掘潜在客户,适时转型,开拓新品牌和新展会;四是在奖励旅游方面要寻求政府和社区支持,练好内功,不断设计能激励员工而成本又相对低廉的新产品。

The global financial crisis, and the resulting economic crisis of late 2000s, have brought considerable negative impact on world business and incentive tourism which relies on economy development. Countermeasures for convention tourism, exhibition tourism, and incentive tourism to cope with economic crisis should focus on four aspects： first, Expanding domestic demand to seize the new growth point; second, making convention tourism more pragmatic and broadening management perspective ; third, Making use of government support in fund and in- vestment to explore potential customers, open new brands and exhibition for timely transformation ; fourth, constantly designing new products with relatively low cost to motivate employees to strenghten incentive tourism.