高等教育大众化背景下的会展专业与会展产业

MICE specialty and industry in the background of popularized higher education

高等教育大众化背景下,会展专业教育已经成为会展产业链的一个重要环节,会展产业应该参与会展人才的创造与培养,避免"供需错位"。会展教育与会展产业协调发展的关键在于兼顾学科资源优势及区域产业特征。

This paper examines the interrelationship between MICE professional education and MICE industry development in the background of popularized higher education. It proposes that MICE professional education be an important link in the chain of MICE industry, and MICE industry join in the production of professional talents. Only by mutual support and coordinated development can the dislocation of supply and demand be avoided. The key of mutual development lies in adequate concern about both discipline resources superiority and regional industrial characteristics.