摘要
中国烟草广告经历了从自由放任到受法律限制的曲折发展过程。无论是在合法还是受限的广告环境下,中国传统文化始终是烟草广告创作的重要元素。2011年,我国将全面禁止烟草广告,利用中国传统文化寻找到产品与消费者的结合点,是新形势下烟草广告的出路。
Chinese tobacco advertising has gone from a laissez-faire condition to legal restrictions development process. Both legal and restricted advertising environment, the Chinese traditional culture has always been an important element in tobacco advertising creation. In 2011, China will ban tobacco advertising completely. Using Chinese traditional culture combine products with consumers is the outlet of tobacco advertising in the new situation.
出处
《湖南大众传媒职业技术学院学报》
2010年第3期47-50,共4页
Journal of Hunan Mass Media Vocational and Technical College
关键词
烟草
广告
中国传统文化
tobacco
advertising
traditional culture of China
