摘要
本文通过对平湖外贸加工服装业转型升级需求的分析,阐述了平湖服装创建自主品牌的必要性及品牌运作过程存在的瓶颈问题,针对潜在的网络消费客户群,提出借助B2C平台的平湖服装品牌发展之路。
The paper is analyzed the demands of transformation of garment trade processing of Pinghu, expounded the necessity of the garment brand creation and the bottlenecks of brand operation. Advantage of the potential online-customers, advised developing the garment brand of B2C platform.
出处
《山东纺织经济》
2010年第5期49-51,共3页
Shandong Textile Economy
关键词
服装
B2C
品牌
网络营销
apparel, B2C, brand, online consumption
