基于网络消费者购买过程的网络营销策略分析

Cyber Marketing Strategies Based on Internet Consumers' Purchasing Process

网络消费者是新的消费群体,与传统市场消费群体有着截然不同的特性。企业要想卓有成效地开展网络营销活动,获得来自虚拟世界的利益,就必须了解、分析和把握住网络消费者的消费过程,尽可能地为营销活动提供可靠的数据分析和营销依据。本文从网络消费者购买行为形成和实现的过程入手,对网络消费者购买过程的环节进行策略分析。

By expounding the functions and requirements of office management, this essay analyzes the current situation and existing problems of office management in power supply enterprises as well as presenting relevant solutions.