摘要
媒介融合将我们带进全媒体时代,全媒体成为一种新的传播形态.受麦克卢汉“媒介是人的延伸”观点的启发,本文提出“全媒体是人的整体延伸”,以此作为理解全媒体的新视角,并围绕此观点在历史与逻辑两个维度展开阐述。
Media convergence bring us omnimedia age and omnimedia are becoming a new form of communication. Illumined by the view of Marshall McLuhan that media are the extensions of man, we suppose that omnimedia is the extension of a whole man and discuss this point of view in two dimensions on the history and logic.
出处
《现代广告》
2010年第9期18-20,共3页
Modern Advertising
关键词
全媒体
麦克卢汉
人的延伸
omnimedia, McLuhan, extensions of man