“终端环境”作为视觉语言使平面广告立体化的研究

本文提出将“终端环境”作为一个新的视觉语言介入平面广告中，为平面广告向立体化发展提供了新的研究方向。并将“终端环境”按其属性分为“自然环境”和“人造环境”，通过对传统平面广告的视觉语言及“终端环境”视觉语言的系统分析，结合实例，验证“终端环境”与产品特征相结合的方法是实现平面广告立体化的有效手段。

Erminal environment as a new visual language intervenes print ads, and provides new study direction for three-dimensional of print ads. Terminal environment can fall into natural environment and artificial environment. According to analyzing the visual language of traditional print ads and terminal environment with living examples, we can verify that combining terminal environment with the character of products could make print ads three-dimensional effectively.