摘要
本文从文案、代言人、场景等几个角度评析了奢侈品牌LV的电视广告和报纸广告，探讨LV广告中的文化内涵。并在分析的基础上总结了利用广告塑造品牌的方式。
Taking advertising copy, endorsers, and scene into consideration, this study analyzes LV ads published in TV and paper and tries to find the value of cultural mix in ads. And the study also put forward some proposals on the brand building by advertisement based on the analysis.
出处
《现代广告》
2010年第9期103-106,共4页
Modern Advertising
关键词
奢侈品
广告
文化
advertisement, luxury,culture
