对大型国际体育赛事形象识别系统的研究

Study on International Mega Sports Event of Image Identity System

基于国内外理论界关于企业形象识别系统和城市形象识别系统的研究成果,本文对展现大型国际体育赛事抽象内在精神文化的形象识别系统进行了研究,分别讨论了大型国际体育赛事理念识别系统、视觉识别系统以及行为识别系统的概念及内容,并对各内容之间的关系也进行了讨论.

Based on the research results of image identity system about enterprise and city for theoretical circal at home and abroad,this thesis sdudies the image identity system of international mega sports event of spiritual cultural life.It was also discussed that the conception and content about the system of ideal identity,visual identity and behaviour identity of international mega sports event,and the relationship beyond its content and conception was discussed.