eCRM在电子商务客户关系管理中的应用

Study on eCRM based on database technology under the electronic commerce environment

针对电子商务环境下客户关系管理的问题,利用模型分析方法,提出把数据库技术与传统的客户关系管理相结合,把电子商务和客户关系管理一体化,构建新型的客户关系管理模式。研究结果对完善电子商务环境下的客户关系管理有参考价值。

In the view of the CRM＇s problem of customer relationship under the electronic commerce environment, the paper with the model analysis method, puts forward the eCRM model which combines database technology with CRM which integrates electronic commerce and CRM. The conclusion of the study has reference value for perfecting CRM under the electronic commerce environment.