“外来因子”激活中国冰雪旅游产业的分析与探究

"The External Factor" Activating Chinese Ice and Snow Tourism Industry

以长春瓦萨国际滑雪节(Vasaloppet)——"外来因子"在我国的开展及其对我国冰雪旅游产业的影响为研究对象。采用文献资料法、逻辑分析法等方法,对目前我国体育冰雪旅游产业的发展现状进行了系统的分析。研究证明"外来因子"的引入激活了"银色链条",给冰雪旅游产业的发展带来了新契机。

Taking Changchun Vaasa International Ski（Vasaloppet）i.e.＂external factor＂ in China and its impact on Chinese ice and snow tourism industry as research object,this paper systematically analyses the current development of snow and ice sports tourism industry in our country by using literature,logical analysis and so on.It is proved that the introduction of ＂external factor＂ has activated the ＂silver chain＂,and it has brought a new opportunity for the ice and snow tourism industry.