北京奥运会后辽宁省体育经济发展的途径及策略研究

Approaches and Countermeasures on Liaoning Sports Economic Growth after the Olympic Games

深入分析了北京奥运会后辽宁省体育经济发展的战略问题,认为奥运效应对辽宁省体育经济产生的宏观影响是:对辽宁体育产业的强大牵动作用;体育产业规范化管理和企业制度日趋完善;为体育产业创造了广阔的商机;消费者开阔了视野,更新了观念;为全民健身运动和传统体育项目的开展创造了良好的氛围。"后奥运效应"对于辽宁体育经济发展的开拓创新意义,体现为"后奥运效应"的城市化后果为辽宁体育经济的发展提供了新的平台,以及实现了辽宁体育经济发展的多元化。在此基础上,提出了走企业化发展道路、建立"科技兴体"体制和构建体育经济开发体系等策略,力图为有关决策部门提供有益的借鉴。

The author analyzes some problems existing in sports economic development of Liaoning Province after the Olympic Games,and points out that Olympic effect has macro-influences on Liaoning Province sports economic development,such as influence for sports industry,gradual perfection of sports industry standardization management and enterprise systems,providing many business opportunity,broadening customers＇ scope and renewing their ideas,creation of good atmosphere for national fitness movement and traditional sports events.Urbanization of After the Olympic effect provides a new platform for Liaoning sports economic development and realizes diversification of Liaoning sports economic.The author proposes to go industrialization development road,set up ＂Prospering Sports by Science and Technology＂ system and establish development system of sports economy,in order to provide reference for decision-making departments.