基于顾客满意度的建筑企业竞争力评价方法研究

Competitiveness Evaluation of Construction Enterprises Based on Customers’ Satisfaction

本文将建筑企业顾客满意度的因素加入到竞争力测评的体系中,力图以顾客的需求为导向来指导建筑企业综合竞争力的提升,使得建筑企业的发展更加符合市场的需求。在测评体系中,不仅对建筑企业能力进行测评,还对客户对能力的满意度进行了测评,将两个测评结果结合起来得出能力保持区间、能力调整区间和能力改进区间,以此为企业提供能力发展建议。

In this paper, the factors related to customers＇ satisfaction in construction enterprises were added to the system of competitiveness evaluation to improve the enterprises＇ competitiveness according to customers needs and make construction enterprises satisfy the market demands. In the evaluation system, the capacities of construction enterprises and customers＇ satisfaction were evaluated. The two evaluations are combined to get the capacity maintenance interval, the capacity adjustment interval and the capacity improvement interval for providing the advice for enterprises＇ capacity development.