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体育赛事形象管理机制的研究 被引量:4

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摘要 本文结合体育赛事项目管理的理论与实务,在探讨和分析体育赛事形象的内涵与外延基础上,阐述体育赛事形象管理与其它项目管理范畴的联系,说明体育赛事形象管理的意义与作用,分析当今体育赛事形象管理所存在的问题,并提出相应的完善和发展体育赛事形象管理的方法和对策,旨在为此方面的进一步研究提供必要的理论支撑.
作者 李进
出处 《赤峰学院学报(自然科学版)》 2010年第5期159-160,共2页 Journal of Chifeng University(Natural Science Edition)
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参考文献1

  • 1帕克豪斯.体育管理学--基础与应用[M].北京:清华大学出版社,2003.

同被引文献57

  • 1张卫国,何宛夏.城市形象设计理论探讨[J].重庆大学学报(社会科学版),1999,5(3):128-130. 被引量:33
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  • 8Koo, G.-Y., Quarterman, J., & Flynn, L. (2006). Effect of perceived sport event fans sponsor image fit on consumers' cognition, affect, and behavioural intentions [J]. Sport Marketing Quarterly, 15(2): 80-90.
  • 9Lee, H.-S., & Cho, C.-H.(2009). The matching effect of brand and sporting event personality: sponsorship implications [J]. Journal of Sport Management, 23(1): 41-64.
  • 10Kaplanidou, K., Funk, D.C., Buta, N., & Goutzioupas, G. (2009). The event image of the Athens marathon from the sport tourist marathon runners' perspective: A qualitative and quantitative approach [C]. Paper presented at the 17th Annual European Sport Management Conference: Best Practice in Sport Facility & Event Management, Amsterdam, The Netherlands.

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