3[1]Vranesevic T.,Stancec R..The effect of the brand on perceived quality of food products[J].British Food Journal,2003,105(11):811-825.
4[2]Odin Y.,Odin N.,Valette-Florence P..Conceptual and operational aspects of brand loyalty[J].Journal of business researh,2001,53(8):75-84.
5[3]Brneks M.,Zeithaml V.A,Naylor G..Price and brand name as indicators of quality dimensions for consumer durables[J].Journal of the academy of marketing science,2000,28(3):359-374.
6[4]Debra G.,Aron O C..Examining the effect of service brand com.munication on brand evaluation[J].The Journal of product and brand management,2005,14(2):106-116.
7[5]Huang W.Y.,Schrank H.,Dubinsky A.J..Effect of brand name on consumers risk perceptions of online shopping[J].Journal of Consumer Behavior,2004,4(1):40-50.
8[6]Tulin E.,Joffre S.,Jordan L..The impact of brand credibility on consumer price sensitivity[J].Journal of Research in Marketing 2002,19(1):1-19.
9Keller K. L.. Conceptualization, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, January 1993,(57): 1-22.
10Aaker, D. A.. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press, 1991.
