摘要
房地产定位的意义在于明确开发方向和建立差异化竞争优势。房地产定位必须分析和运用三个关键要素:首先关注目标购房者需求特征、以楼盘基地为定位途径、以生活方式为定位核心要素。
Real estate positioning has two meanings： a clear development direction and the establishment of differential competitive advantage. To conduct real estate positioning, three key elements must be analyzed and used： first, to pay attention to target buyers＇ demand characteristics. Real estate base is the positioning way. Lifestyle is a core positioning element.
出处
《企业活力》
2010年第5期14-16,共3页
Enterprise Vitality
关键词
地产定位
定位要素
生活方式
real estate positioning
positioning elements
lifestyle
