摘要
本文以一个营销案例为出发点。
This article is an introduction of the study of competitive cognition in martering abroad.It deals with the basic theory and implementation of what is presented.
出处
《石家庄经济学院学报》
1999年第1期39-42,共4页
Journal of Shijiazhuang University of Economics
关键词
商品营销
竞争
威慑
信誉度
名声
marketing,competition,deterrence,credibility,reputation
