图书馆形象浅议

Discussion on Library Image

分析了图书馆形象的表现形式、构成要素和特征,从人本理念、文献服务能力、文献服务品质等方面,论述了图书馆形象是展现图书馆在社会上的知名度和美誉度的标尺,同时也是一种无形资产。

This paper analyzes the expressive forms,components and features of library image,and from aspects of the people-based concept,literature service ability,and literature service quality,etc.,points out that library image is a ruler of showing library＇s reputation in the society,and also is a kind of Intangible asset.