刘永好:做农牧业超级“IBM”

Do IBM of Agriculture and Animal Husbandry

新希望的战略变革一直在路上。 5年前，新希望开始强势掌控产业链，不断并购整合，上游以饲料为原点，布局养殖、饲料加工、屠宰、加工、种苗、防疫等环节，打造“肉、蛋、奶”3条全产业链条，并试图贯通到终端的品牌和市场。

5 years ago, New Hope started to launch a powerful initiative to dominate the industrial chain through continuous M&A and integration. Focusing around animal feeds in its upstream sector, the company has integrated links including animal farming, feed processing, slaughtering, meat processing, breeding and vaccination, developed 3 entire industrial chains of meat, egg and dairy products, and attempted to extend the value chain through to end-user brands and markets. After years of integration and pilot projects, this giant and intricate agricultural and animal husbandry network has generated significant returns. In 2009, New Hope’s sales volume of animal feeds reached 12 million tons. The aggregate revenue of Sichuan New Hope Agribusiness Co. Ltd. for the first quarter of 2010 reached RMB164,986,000, an increase of 13.88% YOY.