摘要
港汇广场已经历了购物中心发展的第一阶段,从细分需求,创品牌组合,引领市场潮流,取得了令人注目的佳绩。面对不断变化的消费需求、更加激烈的市场竞争,购物中心已进入第二次发展时期,港汇广场提出了面对多元需求,注重特色经营、包括文化特色的发展思路,力求不断创新,再创辉煌。
From the demand segmentation to the brand mix, Grand Gateway has experienced the first development phase, obtaining outstanding performance. Now, faced with the constantly changing consumer demand increasingly intense market competition, Grand Gateway has entered the second stage. Upon the diversified demands, the shopping mall should focus on the featured operation and culture included development concept so as to regain the glory with continues innovation.
出处
《国际商业技术》
2010年第3期52-54,共3页
International Business & Technology
关键词
港汇广场
购物中心
发展历程
Grand Gateway, shopping mall, development course