摘要
我国媒体事业迅猛发展,报纸专栏一直深受报人喜爱和推崇。时至今日,媒体竞争日渐加剧,而专栏在报业界却始终保持永不退色。分析原因,同质、异质媒体激烈竞争和市场需求使然。
China＇s media business has rapid development and newspaper columns have been well loved and respected by journalists. Today, the competition of the medias intensifies increasingly, but columns in the newspaper industry has never faded, which is caused by homogeneous and heterogeneous media with intense competition and market demand.
出处
《价值工程》
2010年第14期236-237,共2页
Value Engineering
关键词
媒介竞争
市场需求
报纸专栏
media competition
market demand
newspaper column
