论数据挖掘与电子商务的契合

Research on the Agreement between Data Mining and Electronic Business

指出以6个论题为基础的数据挖掘可以有效地帮助企业优化决策管理、客户关系管理、协同商务管理、营销模式管理、网站维护管理和风险控制管理、确认目标市场,以获得更大的竞争优势。其次通过对电子商务环境下Web挖掘技术的论述,具体分析Web内容挖掘、Web结构挖掘、Web访问挖掘对于电子商务的作用,并对具体技术进行分析与评价。最后介绍国内外电子商务数据挖掘的主要研究内容。

This paper points out that data mining based on the six topics can effectively help enterprises to optimize decision management and customer relationship management, collaboration business management, marketing mode management, website maintenance management, risk control management and target markets affirming in order to achieve greater competition advantages. Then it analyzes in detail the roles of Web content mining, Web structure mining, Web visiting mining to electronic business and the concrete techniques by expounding Web mining techniques in the surrounding of electronics business. Finally, it introduces the main research contents of data mining of electronic business at home and abroad.