摘要
文章主要从渠道问题的提出、渠道冲突的成因以及应对办法三个方面进行阐述,力图为解决目前营销渠道中的冲突提供一个清晰的架构。
This paper mainly describes the presentation of questions, the causes of conflicts and solutions in marketing channel, and tries to provide a clear framework to solve the conflicts in current marketing channel.
出处
《企业技术开发》
2010年第3期101-102,共2页
Technological Development of Enterprise
关键词
营销渠道
渠道冲突
解决方案
marketing channel
conflicts in channel
solution
