安阳市旅游文化产业发展现状分析

An Analysis of the Present Development of the Tourist Industry in Anyang City

安阳市拥有丰富的旅游资源,但其旅游文化产业的发展和当前城市经济、社会的发展不相适应,旅游文化产业运行模式也不适应当前国内旅游产业的发展趋势.因此围绕安阳市三"阳"开泰旅游文化开发背景,对当前安阳市旅游文化产业市场化运作模式进行分析,提出要通过转换政府职能优化旅游产业环境,组建旅游景区优秀旅游企业集团,实行市场化运作,整合旅游资源,形成优质旅游资源市场运行新模式,从而推动安阳市旅游产业的新发展.

Anyang City has rich and great potential tourist resources,but the tourist industry development can not at all meet the urban economic and social development,and the Anyang City tourist cultural industry does not adapt to the current operating mode of the development requirements of the domestic tourist industry.Around cultural Anyang,historic Anyang and landscape Anyang tourist development,and combined with the Anyang tourist resources,this article analyzes the Anyang market-oriented operational mode of the tourist cultural industry by transforming government management functions for optimized environment development of the tourist industry,formatting outstanding scenic spots tourist management enterprise groups,implementing the market oriented operation,integrating the Anyang tourist resources so as to form at a new high-quality tourist resources model and promote the new development tourist industry in Anyang City.