我国企业导入“CI”现状和对策研究

To Discuss the CI's Present Situation and Countermeasure in Our Country Business

本文通过对我国目前CI战略实施中存在的“冷”、“热”失衡现象的剖析，概括地阐述了出现这一现象的原因，提出了相应的解决对策。试图通过这一问题的探讨，提醒理论界、设计界和企业界，在进行CI策划时，要树立正确的理念，不要使CI流于形式，也不要照抄照搬国外企业的模式，而应把CI的理念识别、视觉识别、行为识别三个组成部分治为一体，从而创造出具有中国特色、个性鲜明、独具风格的企业形象。

By means of the analysis of 'cold' and 'hot' off balance phenomena during the CI plan implement in our country, the thesis expounds the cause of the phenomena and puts forward according solution tactics. Intending to pursuing the problem, the thesis warns theory line, design line, enterprise line ngainst rnaking CI only exist in the form,and acting accordingly the medel of foreign entemrises. meanwhile. It puts the three pats of CI, -rational recognition, vision reconition, behavior recognition into together,therefore, creating unique-styled, bright-personal and Chinese characteristic enterprise image.