摘要
借助"定位理论"的视角,从服装品牌名称的传播力、品牌名称体现的价值需求及延伸品牌的命名三方面来对服装品牌命名进行了探讨,希望能够为需要创立自有品牌的众多国内服装企业塑造品牌形象、增强竞争力提供有益的帮助。
This article gets help from the ＂positioning theory＂ point of views, from the power of communication of costume brand names, needs of value incarnates by brand name, and extension brands＇ naming etc. aspects to advance discussion with costume brand naming. And hope to provide help for numerousness domestic clothing enterprises needed establish private brands to build brand image and reinforce competitiveness.
出处
《丝绸》
CAS
北大核心
2010年第5期60-63,共4页
Journal of Silk
关键词
定位理论
服装
品牌命名
传播力
价值需求
Positioning theory
Costume
Brand naming
Power of communication
Needs of value
