广告语言中模糊语言的应用及修辞功效

The Application of Fuzzy Language in Slogans and Its Rhetoric Effects

广告语言中模糊语言必不可少,通过名词、动词、形容词、代词和数量词等模糊性语言的运用,可以使广告语言起到简洁性、灵活性和含蓄性的修辞功效,进而达到广告促进商品销售的目的。

Fuzzy language is inevitable in slogans.The use of nouns,verbs,adjectives,pronouns and numerals can make slogans simple,flexible and implicit,and thus promote the goods.