珠三角乡村旅游升级发展问题探讨

Discussion on Problems and Countermeasures for Upgrading Rural Tourism in the Pearl River Delta

近年来,珠三角乡村旅游发展迅速,形成了较为独特的区域优势,也表现出了极大的市场需求,但是不管是在政府发展意识还是在乡村旅游产品本身等方面都存在着许多问题。要实现珠三角乡村旅游新一轮的升级发展,亟需做好政策扶持和机制的完善、统一规划和合理组织、精品乡村旅游示范区建设、经营管理模式创新、联动宣传与营销、专业人才培养等工作。

In recent years, rural tourism in the Pearl River Delta has been developing rapidly. It has not only formed its own unique advantages in this region, but also developed a great marketing demand. However, there are problems in both the development awareness of the local government and the rural tourism itself. To upgrade the rural tourism in Pearl River Delta, it is urgently necessary to start the following work： perfecting supportive policy and mechanisms, integrated planning and rational organization, construction of quality rural tourism showcase, innovation of management, joint publicity and marketing, and professional training, etc.