网络影响型旅游客源市场分析——以长沙市为例

Analysis of Web Impacted Tourist Market: Taking the Example of Changsha City

在我国旅游业发展过程中,互联网逐步发挥影响力,并已开始产生市场影响。界定并对网络影响型旅游客源市场进行实证研究有重要的理论价值和实践价值。开展问卷调查并进行分析,能描绘出网络影响型旅游客源市场的基本结构和市场特征。对消费行为的研究成果为解决现有经营问题,帮助市场孕育发展提供了帮助。

With the development of domestic tourist industry,Internet gradually exerts their influence on market.It is of theoretical and practical value to define Internet impacted tourist market and do empirical research on it.Based on the data from questionnaire survey,the basic consumption structure and the market characteristics of Internet impacted tourist market are described,then the consumptive behaviors are probed,both of which are helpful to solve the current managerial problems and develop new market.