略论我国博物馆的传播过程

A Primary Discussion on the Process of Communication of Chinese Museum

进入21世纪,博物馆的发展面临着更大的机遇与挑战。多种传播手段的介入与更新变化,成为当今博物馆发展中不容忽视的问题。然而博物馆传播又有着自身的传播特点,从我国博物馆的传播过程及模式的研究可以看出,当代博物馆传播职能的重要性及紧迫性。运用好传播这一有力手段,增强博物馆的社会影响力,才能使其更好的服务大众。

Museum faces great opportunities and challenges after stepping into the 21st century. It has turned to be a vital issue about the development of museum that all kinds of means of communication are introduced into the museum. However, the research on the process and mode of communication shows that communication of museum has its own peculiar characteristic and the communication of museum is very important and urgent. Therefore, we should make full use of this means to strengthen the social influence of museum to serve the public better.