中小型超市的现状及发展对策研究

The Present Situation and Development of Small and Medium-sized Supermarkets Countermeasures

中小型超市具有自身的经营特点,它地理位置优越,需要资金少,操作简单。但竞争激烈,由于受到自身规模的限制,采购成本与大型超市相比处于不利的境地,随着社区的涌现,人们生活水平的提高,农村购买力的提高又给中小型的超市发展提供了机会,面对大型超市在国内的扩张和便利店在社区周边和乡镇的蚕食,本文从更新观念,提高经营管理水平;联合采购,降低超市经营成本;特色经营,拥有独特的产品和服务等方面提出中小型超市的发展对策。

Small and medium-sized supermarkets has its own business,it needs the geographical position is superior,the operation is simple,less money.But the fierce competition,due to their size limit,procurement costs and large supermarket,compared with the situation in the community.The improvement of people＇s living standard,improve rural purchasing power and small and medium-sized supermarkets provides opportunities in the domestic large supermarket.Facing the expansion and convenience in the community surrounding villages and towns,the article from the fretting updating concepts,improve the management level,Joint purchase,lower operating costs,supermarket,With unique features,the products and services in such aspects as the development of small and medium-sized supermarkets.