基于社会网络分析视角的农业产业链信息网络结构探析

Structure of the Information Network of Industrial Chain of Agriculture: An SNA Perspective

将社会网络分析方法引入农业信息化的研究,以农业信息网站之间的链接关系为切入点,构建了农业信息网站的网络结构图,并分析了各农业信息网站之间的认可度与用户对农业信息网站的认可度之间的偏差程度。结合中心性分析等社会网络分析理论的分析方法,从一个全新的视角分析和探究当前农业产业链信息网络体系的现状和不足,并在此基础上提出了相应的建议和改进措施。

The paper introduces social network analysis into researches on agricultural information system, taking the connection between websites of agricultural information as the starting point, constructs the network structure of agricultural information website and analyzes the discrepancy between the recognition of one website toward another and the recognition of a user toward a website. It then utilizes analytical tools of the SNA theory such as centrality analysis to investigate the current situation and deficiencies of the existing information network system of the industrial chain of agriculture from a brand new perspective and finally gives corresponding suggestions and measures for improvement.