幽默广告图形创意之表现手法

Humour advertisement graph creativity’s expression means

幽默广告图形创意因内容富有情趣,构思充满乐趣,对白饶有风趣,而日益受到广大受众的追捧。因此,对幽默广告图形创意的表现手法在广告创意实践中的具体运用及其规律性进行探究,能更好地营造广告浓烈的喜剧气氛,最终实现产品销售的目的。

Because of the colorful contents, interesting idea, funny dialogue, the humorous advertisement graph creativity is popular among the people. The designer must draw support from some art expression means, such as analogy, exaggeration, comparison, symbol, funny and so on, so as to create the different humorous advertisement graph creativity work, and cause the audiences accept the advertisement under the relaxed happy mood to the commodity cognition,the memory,the choice and the decision-making.Therefore,the article carries on the inquisition to the humorous advertisement graph creativity＇s expression means in the advertisement creativity praetice＇s concrete utilization and the regularity,ean build the advertisement strong comedy atmosphere well, and realizes the product sale goal finally.