我国农产品品牌建设的现实问题与对策

The Brand Strategies of Farming Products in China

在现代农业快速发展和农产品市场逐步转型的背景下,农产品品牌战略是农产品生产者的现实选择。然而,我国农产品品牌建设中存在着品牌意识淡薄、品牌内涵缺乏、品牌传播渠道单一、品牌质量和信任度不高等问题,对此农产品生产者要有正确认识,并采取有针对性的对策和措施,推进农产品品牌建设。

Under the fast development of modem agriculture and the gradual transformation of the agricultural market, the brand strategy of the farming products is the practical choice of the farming producers. However, the weak brand consciousness, lack of the brand connotation, single brand diffusing channel and the poor agricultural brand quality and low faith in brand quality of the brand creation of the farming products are the actual problems. So the farm producers must be aware of these problems and aim at them to think of strategies and measures, thus to promote the brand creation of the farming products.