庐山——鄱阳湖生态旅游联动发展研究

On the Eco-tourism Joint Development of Lushan Mountain and Poyang Lake

区域旅游一体化已成为国内外旅游业发展的潮流,旅游联动发展已成为未来旅游业发展的战略选择。文章从庐山和鄱阳湖区位上的毗邻、生态旅游资源的互补和互长、旅游市场需求的趋势、便利的交通四方面分析了两者进行生态旅游联动发展的优势条件,提出了实施政府主导、整合旅游市场、整合旅游形象、整合旅游产品的对策,旨在实现区域生态旅游资源的优化配置,提高区域旅游业的综合实力和竞争力。

Regional tourism integration has already become the trend of domestic and international tourism industry development, and tour cooperation has already become the strategic choice of tourism industry development. This paper analyzes the favorable conditions to develop eco-tourism linkage between Lushan Mountain and Poyang Lake from four aspects of adjacent location, complementary and inter-long characterizations on the eco-tourism resources, the needs of tourism market trends and convenient traffic, and then proposes the strategies of implementation of government-led, integration of the tourism market, integration of tourism image and integration of products, so as to realize the rational distribution of eco-tourism resources to improve the comprehensive strength and competitiveness of regional tourism industry.