摘要
门票销售对于奥运会的成功举办至关重要。北京2008奥运会门票销售的数量和比例都达到了理想的程度,无疑是成功的。但对门票销售情况进行深入研究后发现,存在以下令人深思的地方:(1)门票销售总量:绝对数量的多与相对数量的少。(2)门票销售价格的尴尬:门票价格整体偏低,但相对国内观众门票价格较高,相对国外观众门票价格较低。(3)门票销售总量多,百分比高,但门票收入却相对较低。(4)门票销售收入尽管实现了预期收入目标,但门票销售的成本相对较高,影响了收入等等,值得今后中国举办其他大型体育赛事加以借鉴。
Tickets selling are very important for hosting Olympic Games successfully. Tickets selling of Beijing 2008 Olympic Games are successful from total amounts and percentage highly. But after research deeply about tickets selling, some aspects should be thinking deeply. （ 1 ） Tickets selling total amounts are amounts more absolutely and few comparatively. （2） The price of tickets selling embarrass to lower integer, but higher to national audiences and lower to foreign audiences. （3） Tickets selling more amounts total and percentage high, but the revenue is lower. （4） Tickets selling revenue carry out the aim of anticipate, but selling cost high impacting the revenue, etc. These aspects should be pay more attention to it for hosting other large sports games of China in future.
出处
《体育与科学》
CSSCI
北大核心
2010年第3期34-41,共8页
Sports & Science
基金
北京市属市管高等学校人才强教计划资助项目
