基于层次结构模型的城市特色化战略与CI系统研究

City Characteristic Strategy and City Identity System Based on Hierarchical Structure Model:A Nanjing Case Study of Nanjing City

以南京为例,研究我国城市在现代化和国际化进程中的特色化战略问题。根据战略管理和系统工程理论,运用层次分析、目标-手段链和城市形象识别等方法,对南京特色化战略目标、模式、方案和保障措施等进行一体化分析和设计,构建了南京城市特色化战略的层次结构模型。在该模型的框架下,通过研究国内外古城发展模式,提出了南京城市发展的综合协调模式;在对南京城市形象识别系统进行总体设计的基础上,具体设计了"6元素南京城市名片";最后,构建了城市特色化战略实施的保障体系。研究表明,只有协调好城市的历史文化和现代生活、经济发展和生态环境、远景规划与眼前利益等各种关系,才能有效实现城市的特色化战略。

Characteristic strategy in the process of Chinese cities＇ modernization and internationalization is researched, taking Nanjing as a case. According to the theories of strategic management and system engineering, a series of problems about Nanjing＇ s characteristic strategy （NCS）, such as its objectives, modes, means and guarantee measures, are analyzed and designed as a whole by means of AHP, means-ends chain and city identity （CI）. As a result, NCS hierarchical structure model is established. Within the framework of the model, a synthetic coordinated mode of Nanjing city development is proposed based on research of ancient cities＇ development modes in China and abroad. Then the ＂Nanjing city card with 6 elements＂ is designed concretely on the basis of the general plan of Nanjing CI system. Finally, a guarantee system is set up for realizing city characteristic strategy. These researches show that a city characteristic strategy can be realized effectively only when relations cetween its historical culture and modern life, between economic development and ecological environment, and between longterm plan and short-term profit, are coordinated suitably.