基于BCG模型的辽宁省入境旅游市场分析

Analysis on inbound tourism market in on Liaoning province based on BCG model

从BCG模型与旅游市场竞争态分析模型入手,利用增长率-相对份额矩阵对辽宁省入境旅游客源地、入境旅游目的地和旅游外汇收入3个方面的旅游市场竞争态进行定量分析,并在此基础上提出辽宁省入境旅游市场发展战略,以期为辽宁省及各地市入境旅游发展决策提供借鉴.

This article starts from the BCG model and the tourism market model of competition analysis,uses the matrix of growth rate and relative share,and quantitatively studies the state of tourism market competition of Liaoning Province,including inbound tourists source,destinations and tourism foreign exchange earnings.Based on this analysis,the developing strategies of inbound tourism market in Liaoning Province are proposed in order to instruct the decision-making in development of inbound tourism in Liaoning Province.