摘要
新媒体广告近些年发展迅速,改变了整个媒体市场的格局。越来越多的资金流入新媒体平台,创造了一个又一个广告业神话。然而,在新媒体广告发展如此欣欣向荣的同时,我们也应该认识到其中隐藏着的危机。本文试总结近些年来我国新媒体广告中存在的问题,分析其产生的原因,并给出解决的几点建议。
New media advertising develops quickly in recent years and changes the media market pattern. With more and more capital funds pouring into new media platform, new media advertising makes myth one by one. However, at meanwhile, we should also realize some hidden troubles behind this phenomenon. This paper tries to point out some problems in China＇ s recent new media advertising market and analyzes the causes, then gives some suggestions.
出处
《中国广告》
2010年第5期125-127,共3页
China Advertising
关键词
新媒体广告
问题
告知功能
New Media Advertising, Problems, The Public Notice Function
