开放式教育的市场导向战略体系实证研究

Empirical Research on Market Orientation Strategy for Open Education

开放式教育是教育大众化背景下的重要理念。本研究以教育公平性与实用性为价值取向,运用市场导向理论,构建了开放式教育的市场导向体系战略模式,并进行实证研究。研究最终构建了以开放教育理念为核心的市场信息、专业群、教学关系管理三大开放式整合组群,以期推动开放教育的具体实施。

Open education is an important concept underpinning education for all. Following market orientation theory, this study sets out to construct the market orientation strategy model for open education in order to achieve the goals of parity and practicality of education. The model is also tested by using structural e- quation modeling. Research findings indicate that open education market orientation in China is affected by three factors, i.e. marketization, course/program planning, and learning and teaching management. Of these three factors, learning and teaching management and marketization are found to impact on the development of open education significantly. Suggestions are also made in relation to the three factors. First, education institutions should find their niche in the market of open education. Second, courses/programs offered should be of high quality with unique features. Third, learning activities should aim to put theory into practice.