从“观其大略”到“全面虚拟”——传播学视野中的世界博览会建筑

From General Observation to Complete Virtual Description:Seeing World Expo Architecture in Perspective of Communication

通过对各个时期世界博览会所呈现出来的著名建筑与当时传播媒介特征的对比分析,发现建筑传播与媒体发展之间存在着某种有趣的联系,许多能够获得有效传播的建筑,恰恰是符合当时主导媒介传播特征的作品。

The comparison of identities between the famous buildings presented in Expos and the communication media in different times shows us that some interesting connections between the popularization of architecture and the development of media.The architectures that can be efficiently popularized just are those,which have the features in line with the dominant communication media of the time.