探索中国城市森林主题公园发展之道

Approaching to Development Way of Chinese Urban Forest Theme Park

中国旅游业正处于产业上升的朝阳期,城市森林主题公园作为现代旅游业的重要组成部分,其市场化运营模式却远远落后于整体行业的发展。除少数城市森林公园经过探索取得成功外,绝大部分城市森林主题公园在市场中屡遭挫败。该文以上海海湾国家森林公园为例,从战略、战术两个层面分别对城市森林主题公园发展模式进行了深入的研究与探索,旨在为中国城市森林主题公园的发展探索一条崭新的发展之路。

The Chinese tourist industry is at the enhancing period now.the market operation mode of the urban forest theme park taken as the important composed part of the modern tourist industry trails behind the development of the whole industry.The most urban forest theme parks often suffer a serious defeat except a few parks achieve the success after approaching.Taking Shanghai Gulf State Forest Park as example,the article deeply studies and approaches to the development mode of the urban forest theme park from two levels of strategy and tactics.Its aim is at approaching to a new development way for the Chinese urban forest theme park.