从《语丝》的生产机制看20世纪20年代现代传媒语境的嬗变

Investigating the Modern Media's Changing Context from the Production Mechanism of "Yu Si Weekly" in 1920s

《语丝》周刊在20世纪20年代中后期中国思想界和文学界产生了巨大影响,这一方面得益于语丝同人和广大读者群的支持,另一方面也和《语丝》周刊的生产机制有着极其重要的关系。把握《语丝》周刊的生产与传播机制,不妨从它的编辑策略、出版发行以及与作者群、读者群的关系三方面进行考察:编辑策略上注重刊物栏目的设计引导功能和以读者为中心的传播功能;出版发行上在维护自由和独立品格的同时,也考虑到刊物生存和发展的大环境。办刊资金上表现为集股制,发行上走精英刊物的路线。《语丝》周刊前后两期读者群的变化也不容忽视。《语丝》周刊不愧是适应现代传媒语境嬗变的范型。

＂Yu Si Weekly＂ had tremendous impacts on Chinese thinking and literature world in the late 1920s . It had benefited from the supports of ＂Yu Si＂ colleagues and audience groups, while had extremely important relationships about its production and communication meehanisms. In order to investigate its production and communication mechanisms accurately, this paper analyzes three aspects mainly from its editorial strategies and publication strategies, as well as the relationships between author groups and audience groups： the functions of designs of columns which guide publications and emphasize the readers＇ communication functions. Publieation strategies include the maintenance of free and independent characters, while also taking into account the publication environment of its survival and development; Running in the financial performance is the stock system for collection unit, while the publication line observes the elitism. The changes of its audience groups during the development periods should not be overlooked. ＂Yu Si Weekly＂ is the model of adapting to the modem medias ehanging context. modem media