论通信企业营销模式

Marketing Model of Communication Enterprise

通信全球化与国际竞争的新趋势给我国通信业带来了前所未有的压力与挑战，各个通信企业都在为争夺自己的市场而制定相应且有针对性的策略。营销模式就是其中最重要的一个环节。只有充分根据市场需求的现状与趋势，制定计划，合理有效配置资源。通过有效地满足市场需求，来赢得竞争优势，在加快市场营销步伐的同时，努力建立和完善渠道营销、服务营销、产品营销、价格营销，实行差别化经营等模式，才能不断适应新的发展形势需要。

The globalization of communications and new trends in international competition to China＇s communication industry with unprecedented pressures and challenges,all communications companies to compete in its market and to develop appropriate and targeted strategies. Marketing model is one of the most important aspect.Only a sufficient basis for status and trends of market demand,planning,reasonable and effective distribution of resources.By effectively meet market demand,to gain competitive advantage,speeding up the pace,while marketing efforts to establish and improve channels of marketing,service marketing, product marketing,sales price,such as the implementation of differentiated business model in order to continuously adapt to new developments needs.