电信企业在＂三网融合＂时代的市场营销

Telecommunication Enterprise Marketing in Tri-networks Integration Times

目前，三网融合已经成为国家宽带发展的重要战略，如何利用这个契机，创新市场营销思路，维系和拓展客户群体，巩固和扩大自身市场份额、改善和提升自身品牌影响，成为了电信企业新形势下的工作重心。

At present,the triple play has become an important national broadband strategy,how to take advantage of this opportunity,innovative marketing ideas,maintain and expand the customer base,consolidate and expand its market share,improve and enhance their brand,a telecommunications company focus of the work under the new situation.