传媒的中产阶层受众定位研究

Media Research of Medium Social Class Positioning

20世纪90年代以来,在中国内地,逐步有许多媒体将自己的受众定位于中产阶层,体现出媒体与中产阶层建立起了直接的利益、情感的认同。我们从受众商品意识、受众定位的话语以及媒体的广告服务中都可以辨识到这一点。

Since the 1990s, in China, many of the media targeted at middle-class audience, reflecting the media established the identity of the middle class. Audience commodity, audience-targeted advertising discourse and the media services can be identified to this point.